Social Change

Jackfroot is all about embracing different cultures, honoring our roots, and remembering where we all came from.

Our mission is to help create better representation and unity with our designs, while providing a voice for the Asian community and beyond.

We want to use our platform to create a brand that continues to push diversity and equality forward while creating awareness about racism, inequality and social injustices in America and around the world.

We have thought long and hard about what organization or charity to work with.

After doing some research, we have decided to elect the NAACP to partner and work with.

The NAACP or National Association for the Advancement of Colored People was established in 1909 and is America’s oldest and largest civil rights organization. (Learn more at

With your help, proceeds from purchases will be donated to the NAACP to help with the cause and fight to ensure a society in which all individuals have equal rights without discrimination based on race.

In time, we plan on building and adding more to the shop as we grow and expand. We thank you for your continued support.